What is the difference between Shopify and Shopify Plus?

@elisha_langworth 

Shopify and Shopify Plus are both ecommerce platforms offered by the same company, but they differ in terms of features, pricing, and target audience.

1. Features: Shopify: It offers a comprehensive set of features suitable for small to medium-sized businesses. This includes easy store setup, responsive themes, basic reporting, inventory management, payment gateways, etc. Shopify Plus: It provides advanced enterprise-level features in addition to the features offered by Shopify. This includes advanced automation, customizable checkout experience, better scalability, robust APIs, multi-channel selling, global expansion capabilities, dedicated support, etc.
2. Pricing: Shopify: It offers different pricing plans ranging from basic to advanced, with varying features and limitations. The cost starts from $29/month and goes up to $299/month depending on the chosen plan. Shopify Plus: It is a more expensive solution targeted at large businesses and enterprises. The pricing is not publicly disclosed and is usually tailored to meet the specific requirements of each business.
3. Target Audience: Shopify: It is designed for small to medium-sized businesses and startups. Shopify Plus: It is targeted at enterprise-level businesses with higher sales volume and more complex requirements. It caters to large businesses with multiple stores, high traffic, and extensive customization needs.

In summary, Shopify is suitable for smaller businesses, while Shopify Plus offers additional features and scalability to meet the needs of larger enterprises at a higher cost.