How to setup url friendly google analytics tracking campaign?

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by lew , in category: Third Party Scripts , 24 days ago

How to setup url friendly google analytics tracking campaign?

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1 answer

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by orpha , 23 days ago

@lew 

Setting up URL friendly Google Analytics tracking campaigns involves adding campaign parameters to the URLs of your marketing campaigns so that Google Analytics can track them accurately. Here are the steps to set up URL friendly tracking campaigns:

  1. Define your campaign parameters: The main campaign parameters you will need to set up are utm_source, utm_medium, utm_campaign, utm_term, and utm_content. These parameters help you identify where your traffic is coming from, how it is being delivered, and what specific campaign it is associated with.
  2. Create your custom campaign URL: Use the Google Analytics Campaign URL Builder tool to create a custom URL for each of your marketing campaigns. Enter the required parameters and the tool will generate a custom URL that includes those parameters.
  3. Use the custom URL in your marketing materials: Once you have generated the custom URL for your campaign, use it in your marketing materials such as emails, social media posts, and ads. This will ensure that all traffic coming from those sources will be tracked accurately in Google Analytics.
  4. Monitor your campaign in Google Analytics: Once your campaign is live, you can monitor its performance in Google Analytics under Acquisition > Campaigns. Here you can track metrics such as traffic, conversions, bounce rate, and more to measure the effectiveness of your campaign.


By following these steps, you can set up URL friendly Google Analytics tracking campaigns to accurately track the performance of your marketing efforts and make data-driven decisions to improve your campaigns in the future.